What Marketers Can Learn from the iPod Phenomenon
Sunday, June 8th, 2008I finally bought an iPod. It took some strong arm twisting. Endorsements like “It has changed my life” and “Your life won’t be the same again” were a little over the top, so I resisted. It wasn’t until I started looking into the marketing phenomena of iPod that my interest was piqued.
There is much […]